I figure, first you hit up the family and friends. After you have milked them for all they’re worth, go hunting for tame readers.
One place I’ve heard about is KBoards.com, an independent Kindle community with 97,000 members and 22,000 views per day. Coming from a large Catholic family, I have almost that many cousins, but I think they’re tapped out.
So I bought a spot on KBoard.com’s book discovery day blog post.
I need just three of those 22,000 viewers to order the book, and I break even. (Let’s hope they’re not watching the Olympics.)