Self-Pub Aftermath 4: Marketing Works, Sometimes

After writing the book and getting it produced, the mantra for authors probably must be, “Reach out. Reach out. Reach ommmmm.”

Because of my experience with HOTEL CONSTELLATION: Notes from America’s Secret War in Laos, I am well used to rejection, or more frequently, to being ignored.

But sometimes, apparently, reaching out works, and people reach back.

Antioch logo

I queried the alumni folks at my alma mater, Antioch College, figuring that a story about one of their student’s year-abroad experience might be of interest. Last night, they contacted me and asked if I would be interested in talking with one of their writers. (Would I!)

To give them a leg up, I sent them links to the short QnAs I’ve done on Goodreads and Smashwords.

Lessons learned:

  • Slip a marketing message in wherever you can. (See previous paragraph.)
  • Sometimes it works. (Join the ORRRR Club. Order it. Read it. Rate it. Review it. Recommend it.)
  • Rinse and repeat.

 

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