After writing the book and getting it produced, the mantra for authors probably must be, “Reach out. Reach out. Reach ommmmm.”

Because of my experience with HOTEL CONSTELLATION: Notes from America’s Secret War in Laos, I am well used to rejection, or more frequently, to being ignored.

But sometimes, apparently, reaching out works, and people reach back.

I queried the alumni folks at my alma mater, Antioch College, figuring that a story about one of their student’s year-abroad experience might be of interest. Last night, they contacted me and asked if I would be interested in talking with one of their writers. (Would I!)

To give them a leg up, I sent them links to the short QnAs I’ve done on Goodreads and Smashwords.

Lessons learned:

• Slip a marketing message in wherever you can. (See previous paragraph.)
• Sometimes it works. (Join the ORRRR Club. Order it. Read it. Rate it. Review it. Recommend it.)
• Rinse and repeat.